Partnerships
Vital-Fizz is a proud partner to worthy causes, amazing athletes and the movement toward healthier living.
Anthony Nolan
Vital-Fizz supports Anthony Nolan
“We’re excited to announce a meaningful new partnership between Vital-Fizz and Anthony Nolan, the UK stem cell transplant charity connecting people with blood cancer and blood disorders to matching donors through its world-leading register.
Every 13 minutes, someone in the UK is diagnosed with blood cancer. For many, a stem cell transplant from a stranger is their only hope of a second chance at life. That’s why 1p from every product sold will be donated to Anthony Nolan (Reg charity no. 803716 / SC038827) to contribute to their lifesaving work. In addition, a payment of £10,000 will be made to Anthony Nolan.
Vital-Fizz believes deeply in giving back and supporting causes that make a genuine difference. This donation reflects our admiration for the incredible work Anthony Nolan does and our hope that this marks the beginning of a long and impactful partnership.
Anthony Nolan recommends that patients should follow their medical team’s advice about drinks products. You can find more detailed guidance on eating well during a stem cell transplant on our website."
James Haskell
Athletic Power, Clean Energy
James Haskell is more than an athlete – he embodies performance, focus, and resilience. Known for his career in international rugby, his passion for music and his dedication to fitness, James has built a reputation for pushing limits while staying grounded in health and discipline.
That same philosophy is what connects him with Vital-Fizz. Our partnership is about more than a name on a can – it reflects shared values of clarity, balance, and strength. James is an advocate for functional performance, the type that carries you through early mornings, demanding schedules and moments that call for focus without compromise.
By working with James, we’re able to show how Vital-Fizz belongs in the routines of people who want to fuel their lifestyle the right way, with clean ingredients, hydration and natural energy that performs as hard as they do.